Labels for Homemade Products: 5 Secrets to Upgrade Your Small Business (and Boost Sales)

Labels for homemade products are an important element as they decide how well they fit your homemade goods and support the brand image you want to build. Hence, finding the right labels or improving them if you already have yours, becomes a part of upgrading your business as well.

To help you in creating the right labels for homemade products, our article will introduce you to 5 practical tips to upgrade these designs. These tips guide you in making custom labels for homemade products appropriately and intentionally, then allow your customers to feel confident to buy, supporting stronger sales. So, let’s get started!

Why Labels Matter for Homemade Products 

Homemade products are evaluated differently from mass-produced items. Because of that, labels for homemade products need ensure key factors to support how customers see, understand and trust what you sell:

1. Provide Essential Product Information

Homemade products may contain uncommon ingredients, require special usage instructions, or need special care and storage than ordinary products. Therefore, labels for homemade products need to be clear and easy to scan, so that your customers feel more confident at the moment of purchase. 

2. Build Trust With Your Customers

Homemade products are different from retail brands’ because they do not benefit from brand familiarity. Thus, consistent, well-thought-out, carefully-made labels help your products build trust in customers visually.

3. Create a Recognizable Identity for Your Small Business

Homemade products with consistent labels through all product lines help shape how your small business is remembered. Elements that help create branded labels are: 

• Colors
• Fonts
• Layout
• Tone 

All together, these elements will create a visual brand image that people start to recognize over time.

4. Establish Fixed Prices and Perceived Value

Labels contribute to showing the value of your homemade products. A polished label supports higher perceived value and can establish fixed pricing that customers are more likely to accept as fair.

5 Secrets to Upgrade Labels for Homemade Products 

As labels for homemade products influence how your products as well as small business is perceived, it also influences whether people decide to buy. There are 5 secrets we’ve put together, focusing on simple changes that improve homemade product labels and help boost sales:

Secret 1: Move Beyond the Standard Rectangle

Standard rectangular labels are a common shape that we can see on many products. For labels for homemade products, which already differ from mass produced ones, you can move beyond this standard shape, try something more customized to stand out. 

For instance, think about a custom-shaped label that follows the curve of a jar or reflects the outline of your logo. Such custom-shaped labels support your business creating unique visuals yet keeping a harmonious connection between the container and the label. 

Besides, interesting custom shaped labels tend to make people spend more time examining them. That extra attention often increases purchase confidence and supports better sales.

Secret 2: Harness the “Show-Through” Effect

With labels for homemade products, a change in material choice can change how your products look. 

Instead of ordinary labels with an opaque white base, clear labels applied to glass jars or plastic containers show a different effect. They allow the homemade product inside to remain visible. Color, texture, or even thickness of the product you put tons of effort homemaking them into become part of the product appearance.  

For homemade businesses, this approach strongly influences the buying decision as all necessary information are kept intact on the clear labels, your potential customers still have a sneak peek of the product inside. Seeing the actual product helps them feel more confident about quality, freshness, and value, which shortens their decision time and supports stronger sales.

Secret 3: Use “Tactile” Finishes

When you sell handmade goods, the tactile element also influences product perceived value and supports sales. 

Labels for homemade products that bring a unique physical feel can change the way people act with your products.  

• Glossy labels are smooth and slick, creating a clean, familiar feel
• Matte labels bring a dry, stable and grounded touch
• Soft-touch coated labels feel velvety, inviting more intentional handling,…

Each physical feel and response contributes to your intentional brand image you intentionally build through homemade product labels, often making buying decisions feel easier for your customers.

Secret 4: Master the “No-Label” Look

One trending label type these days is no-label label look, created with 3D UV DTF transfer stickers. 

By transferring details from the label print onto the container using a special transfer tape, UV DTF transfer stickers allow your label to sit cleanly on the surface without any base underneath. No label edges, texture, or boundary, your product label design looks like it is printed directly on the container. For homemade products, that effect can suit specific labels needs where you want a no visible background, with which customers feel more comfortable treating it as a higher-value purchase.

Secret 5: Tech upgrade with QR codes

Even for homemade products, tech upgrades like a QR code on the labels works well in boosting sales.

A QR code label can support your homemade product sale by using it to:

• Lead people to a “Meet the Maker” page or video
• Allow shortcut to repeat ordering
• Add extra information of producing, using or storing products while keep the label visually clean

This upgrade in labels for homemade products creates easier access, making your customers feel informed and connected, so both first-time buyers and returning customers feel easy and familiar with their purchase.

Print Labels for your Homemade Products

Labels for homemade products strongly influence how your product as well as your small business is seen and valued. With small yet delicate upgrades in shape, material, texture, visual, and technology, your homemade product labels can help enhance brand image and support faster buying decisions for customers.

If you want to upgrade labels for homemade products, working with us for the best printing results. At CustomAny, custom labels and custom stickers are designed to support small businesses that sell handmade goods. We are eager to help you with choosing the best suited material, shape, size and also offering designing assistance to ensure you get exactly what meets with your label needs. So, if you are ready to turn designs into real product labels that boost sales, go to our product page here to proceed.