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3 types of contact info stickers that help you increase brand visibility

3 types of contact info stickers that help you increase brand visibility

In our previous post ”What are contact labels? What are they used for? How do we benefit from them?”, we explored the concept of contact labels and their significance in facilitating efficient communication. Now, let’s take a step further and discover how contact info stickers can be used to increase brand visibility. 

Not only are they simple text-printed stickers or labels, but they may also be combined with sticker designs to be more engaging, fun, and creative. No matter how you utilize them, they still provide all of the essential information.

In this article, we will explore 3 types of contact info stickers that can help you enhance your brand visibility. By incorporating these stickers into your marketing strategy, you can leave a lasting impression on potential customers and create a strong brand presence. So, let’s dive in and explore now!

3 types of contact info stickers recommended for businesses

Kiss cut stickers, QR code stickers, and backprint stickers are 3 types of contact info stickers we will discuss in this article. They are suitable for adding contact info thanks to their own unique features. Each type offers its own unique features and advantages, so let’s compare them in the following areas:


1. Kiss cut stickers

Kiss-cut stickers are popular among businesses for their branding capabilities. These stickers are precisely cut to fit the design, leaving a relatively big border area around the edges. This allows for easy peeling and application, prevents damaging while transporting and using, and makes them ideal for adding extra information. 

Kiss-cut stickers are popular among businesses for their branding capabilities
Kiss-cut stickers are popular among businesses for their branding capabilities

2. QR code stickers

QR code stickers may be of any kind of stickers, from die-cut ones to more conventional ones like circles or squares that you can insert part of the QR code into. The QR code leads to a landing page that summarizes company information such as company overview, products/services, contact information,…

When using QR code stickers, make sure these things:

  • The QR code on the sticker fits well with the overall aesthetic of the stickers. 
  • The code’s font size and color scheme must be carefully considered to match the image or brand image on stickers.
  • Verify that the resulting sticker can be scanned and successfully linked to the intended website.

These stickers can be placed on marketing materials, business cards, storefront windows, or product packaging. With their smartphone or laptop, customers can scan the QR code to instantly access the contact information and save it in their device.

QR stickers are any kind of stickers that you can insert the QR code into
QR stickers are any kind of stickers that you can insert the QR code into

3. Backprint stickers

When printing stickers, the front side typically contains the main design or artwork, while the back side is often left blank. 

In the context of sticker printing, “backprint” refers to utilizing the other side of a sticker sheet to include additional details like company information.

Back print stickers
Back print stickers (photo source:

Comparison chart

Now that you know about the the basic points of these 3 types of contact information stickers, here are our comparisons concerning their main features:

Sticker TypePosition of Contact InfoProsConsSuitable Contact InfoCommon uses
Kiss Cut StickersThe border – Professional and visually appealing design
– Versatile and can be customized to match brand aesthetics
– Easy to peel and apply
– Limited space for contact info
– Because the information is on the sticker’s discarded part, it is unlikely to remain useful for long
Company name, phone number, email address, website URL– Event sticker, giveaways and merchandise
– Brand promotion and marketing
– Product labeling and packaging
QR Code StickersAny reasonable place on the sticker designQuick and convenient access to online platformsInteractive and engaging experience for customersRequires a smartphone with a QR code reader app or featureWebsite URLs, Social Media Profiles, Contact Form – Marketing campaigns and interactive experiences
– Event promotions and ticketing
– Product packaging with scannable codes for additional information
– Contact info label for business card
Backprint StickersThe back side– Prominent display of contact info without obstructing view
– Sleek and professional appearance
– Contact info may not be immediately visible
– Potential for the contact info to wear off or fade over time
Company name, phone number, email address, website URL, social media profiles, taglines– Promotional items or giveaways 
– Can be used as an innovative alternative to traditional business cards

How these contact info stickers can help you increase brand visibility?

1. What is brand visibility?

Brand visibility refers to the level of recognition and exposure a brand receives among its target audience. It is the measure of how easily a brand is noticed, remembered, and associated with its products or services. 

When a brand has high visibility, it is more likely to be at the top of minds of consumers, leading to increased brand awareness and potential customer engagement. 

2. 5 reasons why contact info stickers can help you increase brand visibility

Custom stickers can be placed in different contexts, such as on products, promotional materials, event booths, ect, so using contact labels and stickers play a vital role in enhancing brand visibility. 

Promoting your brand’s exposure with contact info stickers is a smart move for a number of reasons, including:

Additional Touchpoints

Contact info business sticker labels provide an additional way for customers to interact with your brand. By including your contact information on stickers, you create more opportunities for them to connect with your brand beyond traditional channels. 

Whether it’s on product packaging, marketing materials, or event giveaways, each sticker serves as a visual cue and constant reminder of your brand and contact details

Customer Engagement

Contact info stickers encourage customer engagement by providing a convenient way for customers to reach out to your business. 

By prominently displaying your contact information, such as phone number, email, or social media handles, customers can easily connect with you for inquiries, support, or even to make a purchase. This direct engagement strengthens the relationship between your brand and customers.

Consistent Branding

Contact info stickers allow you to maintain consistent branding. By incorporating your brand logo, colors, and design elements on the stickers, you reinforce brand recognition and create a cohesive visual identity. This consistency helps customers associate the sticker and its message with your brand, reinforcing brand visibility and recall.


Contact info stickers have the potential to be memorable and stand out in the minds of customers. By designing visually appealing and creative stickers, you can leave a lasting impression on customers. 

A well-designed contact us sticker with eye-catching visuals or a clever message is more likely to be noticed, remembered, and shared, further increasing brand visibility.

Word-of-Mouth Marketing

The contact info sticker can serve as a catalyst for word-of-mouth marketing. When customers stick your branded sticker on their belongings or share it with others, it becomes a conversation starter. 

People may ask about the sticker, leading to organic discussions about your brand. This word-of-mouth marketing helps spread awareness, generate interest, and potentially attract new customers, amplifying your brand visibility through personal recommendations.


In conclusion, contact info stickers are an effective way for businesses to enhance their brand visibility. The three types of stickers discussed – kiss cut, interactive QR code, and printback stickers – offer unique ways to capture attention, provide convenient access to contact information, and leave a lasting impression on customers. 

By incorporating these stickers into their marketing strategies, businesses can effectively increase their reach and establish a stronger presence in the market. 

To those who have read this far, we appreciate your interest in our article. Hopefully, this information has been helpful and insightful for your business.

And if you are looking for contact info stickers, there is no better place to go than on our website. We provide a wide variety of styles and designs so you may find the perfect fit for every situation. Go for a purchase and make use of these stickers now!


About Aaron Miller

Meet Aaron Miller - the master of all stickers and labels types available at CustomAny! With the most in-depth knowledge across our product range, Aaron is your go-to for insightful articles. If you are seeking strategic tips for using stickers in your own business, he also is here to provide you with valuable insights to elevate your brand. Stay tuned for Aaron's articles, your shortcut to the right decisions in incoporating our custom stickers and labels.