What are Transfer Stickers and What makes them superior?

What are Transfer Stickers and What makes them superior

In a world where personalization and branding play a crucial role, transfer stickers have emerged as a unique and distinctive tool. Whether for individual expression or business promotion, transfer stickers offer a special way to add a personal touch to everyday items or create memorable marketing materials. 

So, what are transfer stickers? How do they stand out from other stickers? Why have they become a preferred choice among individuals and businesses alike? The answers will be found in this article. Join us as we uncover the magic behind “what are transfer stickers”!

Learn about transfer stickers

If you are new to transfer stickers, here is important information to know completely about “what are transfer stickers”.

What are Transfer Stickers?

If you wonder “what is a transfer sticker”, we at CustomAny can tell you this sticker is a type of adhesive decals that have no background, creating a seamless look.

Unlike flat and thin stickers, transfer stickers have a raised surface that adds depth and dimension to the design.

Transfer stickers can be interconnected designs, but most of the designs have many small, discrete details that are not connected to each other. That’s why they come in with a transfer tape to hold the design or image in place.


Structure of Transfer Stickers

Now, you know the identifying characteristics of “what are transfer stickers”. The next part is to get into their structure. 

The structure of transferable stickers typically consists of three layers: the backing paper, the vinyl decal, and a transfer tape or film.

  • Backing paper: This is the bottom layer of the sticker and is usually made of coated paper or a transparent film. It protects the adhesive backing and keeps it sticky until ready for application.
  • Vinyl decal: It is the middle layer and is where the design or text is printed. It is typically made of vinyl material that is available in full colors.
  • Transfer tape: The top layer of the transfer sticker is the transfer tape. It is a translucent material, often made of clear plastic, that holds the vinyl decal in place and allows for easy transfer onto the desired surface.

How do Transfer Stickers work?

Custom transfer stickers work by using this three-layer structure and applying them involves the following steps:  

  • Remove the backing paper.
  • Apply the sticker to the desired surface which is clean and dry.
  • Peel off the transfer tape and leave the vinyl decal adhered to the surface.

5 Features that set Transfer Stickers Apart

After learning “what are transfer stickers’, we will show you 5 key characteristics features that make them special:

Precision of Details

One of the notable features of custom transfer stickers is their ability to produce intricate designs with precision. Whether it’s fine lines, small text, or intricate patterns, transferable stickers can accurately replicate the details of the original design. 

This precision makes them ideal for showcasing detailed artwork or creating visually appealing graphics, like brand logo, name sticker in handwritten fonts, product label, etc.

Professional Appearance 

Transfer stickers are designed to have a clean, professional appearance. 

Unlike traditional stickers, custom transfer stickers have no background. The vinyl decal itself adheres to the surface, giving the impression that the design was directly printed or painted on the surface. 

Additionally, custom vinyl transfer stickers can feature a specialty 3D effect, which creates a polished and professional look. 

The raised texture of 3D UV transfer labels can provide a unique tactile experience


Transfer stickers are made from high-quality, weather-resistant vinyl material that can withstand wear and tear. This durability allows them to maintain their appearance and quality for an extended period. 

Besides, they are resistant to fading, cracking, and peeling, making them suitable for both indoor and outdoor applications. 

Whether they are applied to cars, laptops, walls, or windows, custom transfer stickers can withstand exposure to various weather conditions, UV rays, and even occasional cleaning.


Transfer stickers offer a high level of customization, so users have the freedom to print any design, size, and in full-colors. These stickers are cut to the desired shape, allowing for custom outlines and contours. It enables users to create unique designs, such as a transfer sticker in the shape of a logo or a specific object. 

Custom transfer stickers can also be customized in terms of placement and positioning. Users can arrange different parts of the design or text to create a unique composition. 

Wide Range of Applications

Transfer stickers are versatile and can be applied to a variety of surfaces, such as transfer stickers for glass, plastic, metal, or painted walls.

You can also use them to personalize laptops, water bottles, and phone cases to branding vehicles, storefront windows, and promotional items.

This versatility makes them suitable for personal use, businesses, marketing campaigns, events, and more.

Drawbacks of Transfer Stickers you should know

After learning “what are transfer stickers” and their features, you can conclude that they offer many benefits. However, they are also have some drawbacks that you need to note:

Require Application Skill

When peeling off the layers to apply a transfer sticker, there are potential issues to be aware of, such as: 

  • When removing the backing layer, small details may sometimes peel off with it. 
  • After sticking the sticker onto the desired surface and removing the transfer tape, some details of the vinyl sticker itself may come off with the tape. While this happens less frequently than in the previous instance, it can still occur for extremely tiny details.

Therefore, it is important to rub on the sticker before peeling off any layer and practice a few times to achieve the best outcome. 

For more detailed guides and tips on applying custom transfer stickers, come to our article: “How to Apply Transfer Stickers Properly”, or our applying instruction video here.

One-Time Use

Transfer stickers custom are generally designed for one-time use only. Once they are applied to a surface, they can still be removed but it will be more difficult than a regular sticker. However, you cannot reuse them afterwards because attempting to remove a transfer sticker results in damage to the sticker itself. 

Potential Surface Damage

The removal of transfer stickers will cause damage to the sticker, and it may also pose a risk of surface damage. Depending on the adhesive used and the type of surface they are applied to, transfer stickers may leave sticky residues or adhesive marks behind. So, you should use a damp cloth to wipe away any residue.

In some cases, rough removal attempts may also result in scratching or damaging the underlying material.

Although there are some shortcomings, custom transfer stickers outperform other options in terms of durability, professional appearance, and print effect. 

When deciding to use transfer stickers, make sure to consider their long-term use. If you have never used them before, it is recommended to practice applying 1 or 2 stickers as a trial before attaching them to the desired place.

With proper application and consideration for the adhesive properties, you can achieve impressive results. For example, you can use transfer stickers for branding stickers, labels, and as gifts.


In conclusion, transfer stickers have proven themselves as a standout option. Their unique qualities and benefits set them apart from other stickers. 

Throughout this article, we have explored “what are transfer stickers” and their outstanding features. These make them become a go-to choice for those seeking to make a lasting impression, offering a creative and visually appealing solution in the world of personalization and branding.

So, if you are looking for the best transfer stickers, you can find them on our website. CustomAny offer customers with products of high quality and a wide selection of designs.


About Aaron Miller

Meet Aaron Miller - the master of all stickers and labels types available at CustomAny! With the most in-depth knowledge across our product range, Aaron is your go-to for insightful articles. If you are seeking strategic tips for using stickers in your own business, he also is here to provide you with valuable insights to elevate your brand. Stay tuned for Aaron's articles, your shortcut to the right decisions in incoporating our custom stickers and labels.