Kiss cut stickers are a fun and innovative way to add some extra flair to your business’s branding. Their customizable shape makes them more than just a decoration.
They are often used for labeling products, but companies have been able to use them in creative and unique ways for more effective marketing. However, did you know that you can take full advantage of the extra space on your kiss cut stickers to promote your business?
You can take advantage of the extra space that these stickers provide to showcase additional features and information.
In this article, we’ll look at seven ways companies can make use of the kiss cut stickers’ border to create powerful marketing and branding materials.
Extra space: the distinction of kiss cut stickers
1. What is kiss cut and kiss cut sticker?
Kiss cut is a term used to describe a type of sticker cutting that only cuts through the material layer, but not the backing paper. This creates a border around the sticker design, which makes it easier to peel and apply.
Kiss cut stickers are often divided into two types: kiss cut sticker single and sticker sheet:
A kiss cut sticker single is a sticker that is cut through the material layer only, leaving a border around the design. It looks like a mini sticker page, with only one sticker on each mini page.
A kiss cut sticker sheet is a sheet of stickers that are all cut through the material layer only, leaving the backing paper intact. This sticker sheet has multiple stickers on one sheet, and you can print on the border or leave it blank.
2. Extra space: kiss cut vs die cut stickers
Die-cut stickers are superior to conventional stickers due to the fact that they can be cut to the desired form. This assists the design to stand out more. We’ve made a comparison of die cut stickers vs regular stickers on our previous blog post that you may want to read.
Besides, the distinction of kiss cut vs die cut stickers is based on how they are cut and how they look before they are peeled and applied. Generally, here are some key differences between them:
Kiss cut stickers are only cut through the material layer, but not the backing paper. This creates a border around the sticker design, which makes it easier to peel and apply. The kiss cut is even superior than the die cut since it has more space, which allows for more information to be included.
Die cut sticker maker will cut completely through the sticker and its paper backing. Therefore, each sticker is individually cut to the exact shape of the design, with no extra border or backing. Die cut stickers are perfect when you want to create several of the same sticker design.
If you want to explore more detailed information about the differences between kiss cut and die cut stickers, don’t ignore our article: “Kiss cut vs die cut stickers: 4 must-knows before choosing the right cutting method“.
3. Benefits of using kiss-cut stickers
Let’s examine the many reasons why kiss-cut stickers need to be your business’s go-to choice when it comes to marketing tools.
Easy to peel
Kiss-cut stickers are personalized stickers that have a border around the image. The extra layer of the material makes peeling a breeze, saving you time while applying stickers. When you sell or distribute kiss-cut stickers, it may lead to a better client experience.
The border gives more branding opportunity
The extra boundary serves more than simply aesthetic purposes. You may utilize it to your advantage in terms of branding. Make use of the border space when designing your kiss cut stickers by including a pattern or additional text to be printed there.
This gives you a chance to sneak in some more marketing messages. It also ensures that consumers, prospects, and customers may peel your stickers and only utilize your design to adorn their gadgets and other possessions. What’s even better? On our website, there’s no extra cost for border printing!
They have a premium appearance and feel
The additional border and the distinct feel of the material give kiss cut stickers their own appearance and feel. Adding a border enhances their visual appeal and gives the design more depth.
The fact that they’re often printed on thick and sturdy materials like vinyl adds to their visual appeal and longevity. You can trust that your advertising will remain in place on kiss cut stickers.
What businesses can do with kiss cut stickers?
Packaging insert
Kiss cut stickers can be used as packaging inserts to promote your brand, increase customer loyalty, or encourage repeat purchases.
For example, kiss cut stickers with the recognizable logo or picture of your business might be used to accompany the products you sell. Or simply, you could use these stickers to send to clients to be used as decorations.
Promotional items
Kiss cut stickers can be used as promotional items, such as giveaways at events or as part of a marketing campaign. Here are some ideas you can apply for your business:
Include as a free bonus
Offer kiss cut stickers as a free gift in your eCommerce orders. This can make your customers feel appreciated and valued, and also increase the chances of them displaying your stickers on their laptops, phones, notebooks, etc. Also, doing so may help spread brand awareness and generate word-of-mouth referrals.
Print on the extra border
Print your logo, website, or social media handles on the border of the kiss cut stickers. In this way, you can brand up your labels before they are removed from the backing sheet, and also direct your customers to your online platforms where they can learn more about your products or services, leave reviews, or follow you for updates.
Create kiss cut sticker sheets
Create custom sticker sheets with different designs that relate to your brand identity, values, or products. You can fit multiple stickers on one page, which can save you money and also give your customers more options to choose from. Besides, to make your stickers stand out, you should use different materials and finishes.
Merchandise
You can use custom kiss cut stickers to create merchandise, such as stickers that feature artwork or designs of your brand. They are popular for logos and branding, as well as for personal and creative expression.
Turning them into merchandise, you can sell your kiss cut stickers online through platforms, or you can use them as packaging inserts, freebies, or gifts for your customers.
7 ways to take advantage of extra space on kiss cut stickers
Product information
If you are selling a particular product, you should take advantage of the extra space to provide more information on the product.
For example, you can print your product name, ingredients, instructions, or barcode on the border of the kiss cut stickers and apply them to your product containers or boxes. This can help you label your products, provide useful information, and comply with regulations
Logo
Create custom sticker sheets with your logo, website, or social media handles and include them in any orders. This can help you promote your brand, increase customer loyalty, and encourage repeat purchases
Contact information
Put your company’s contact information, such as its phone number, email address, and physical location, in the blank area provided. With this, clients will have an easier time contacting your company.
Slogan or tagline
You can design attractive and unique stickers by adding a catchy slogan or tagline into additional borders. This can help you create a memorable unboxing experience, stand out from the competition, and attract attention.
Social media handles
Include the social media accounts of your company in the spare area to encourage consumers to follow your brand online and connect with your business there.
QR code
Make it simple for customers to find out more about your company by using a QR code that directs them to your website or a dedicated landing page.
Special offers
In the additional area, you may promote a special offer or a discount code, which could inspire visitors to make an order or make use of a particular deal.
Conclusion
Kiss cut stickers offer plenty of extra space for businesses to take advantage and make their brand stand out with minimal cost.
With careful planning, businesses can find many ways to take full advantage of the extra space that these stickers come with to promote their brand, products, or services. These strategies will increase your visibility and differentiate yourself from your competitors.
We hope that our articles have given you some helpful ideas for using the extra space of your business’ kiss cut stickers most effectively.
