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How to choose the Best Label Material Types for Your Product?

How to choose the Best Label Material Types for Your Product

For any products on shelves, it’s no doubt that product labels play a crucial role in capturing attention and conveying essential information to customers. As a business owner, you understand the significance of making this a lasting impression. 

Above all factors, choosing the right label material types is the first step to ensure your product stands out on the shelves. But how?

Don’t worry. We’ve got you covered!

In this article, let’s explore the world of label materials and then we’ll help you navigate through the various options available. We’ll delve into 3 highlighted key factors to consider while making this important decision and find the ideal label material types that perfectly matches your product’s aesthetic and usability requirements.

Now, let’s dive in!

Importance of choosing the right label material types for product packaging

Besides having a good label design, the label material you choose can have a significant impact on the overall success of your products.

  • Durability: Your product label faces a tough journey, from production to transportation and eventually reaching the hands of customers. The right label material ensures durability, preventing smudging, tearing, or fading during these processes. Thus, they preserve all of the information on your product’s packaging. 
  • Aesthetics: We all know the saying, “first impressions matter.” Well, that holds true for product label types as well. The right label material type enhances the visual appeal of your packaging, grabbing the attention of potential customers, matching with your brand or the product inside.
  • Branding: Your product label serves as a powerful tool for branding. It carries your company logo, product name, and other essential information. Choosing the right label material types allows you to align your brand identity with the packaging, helping to create a cohesive and memorable brand experience for your customers. 

Different Label Material Options

Knowing the importance of the right label material type, it’s time to dive deeper into the different types of label material available, which enables you to make a decision that best suits your product’s requirements.

1. Paper-based materials

Paper-based materials for labels are a popular choice in the world of product packaging. These materials are versatile, cost-effective, and environmentally friendly, making them a go-to option for many businesses. 

There are 2 types of paper-based labels:

  • Standard paper labels, or uncoated paper labels, provide a natural and rustic appearance, perfect for products aiming for an organic or handcrafted aesthetic.
  • On the other hand, coated paper labels offer a smooth and polished finish, ideal for achieving a sleek and professional look. 
Paper-based label on kraft box
Paper-based label on kraft box

This label material type can be easily customized with printing techniques like offset, digital, or flexographic printing. This allows you to incorporate vibrant colors, intricate designs, and your brand’s logo with ease.

2. Synthetic materials

Synthetic materials for labels are an innovative and durable alternative to traditional paper-based options. These materials, often made from synthetic polymers like polypropylene (PP) or polyethylene (PE), offer a wide range of benefits for product labeling. There are 2 common types of synthetic labels: vinyl and BOPP label material.

The key advantages of these label material types include: 

  • Enhanced durability: Synthetic labels are resistant to moisture, oils, chemicals, and tearing. They are ideal for products that undergo challenging conditions, such as beverages, cosmetics, or outdoor items. 
  • Versatile appearance: They can be transparent, glossy, or matte, allowing you to achieve various visual effects and create a premium look for your products. 
  • Compatible with different printing techniques: digital or thermal transfer printing, enabling high-resolution graphics and barcode readability. 
  • Flexibility: Synthetic labels can conform to curved or irregular surfaces without wrinkling or peeling, ensuring a seamless and professional look on your packaging.

3. Specialty materials

Specialty options of label material types offer a unique touch to your product packaging. There are three popular label material types that can elevate your labels to the next level.

  • Foil labels: These labels feature a metallic that catches the light and grabs attention. Perfect for luxury goods or special editions, foil labels give your products a premium look that stands out on the shelves.
  • Clear labels: Made from transparent materials like polypropylene or polyester, clear label material type creates a “no-label” look, allowing your product to shine through. Clear labels are popular for showcasing the product itself or when you want to create a clean and modern aesthetic.
  • Kraft labels: These labels are made from unbleached, brown paper, giving them a rustic and organic appeal. Kraft labels work well for artisanal products, homemade goods, or anything that celebrates the beauty of simplicity.
Clear Roll Labels 2

3 Factors to Consider When Choosing Label Materials

To ensure you make the right choice on label material types, there are three key factors you need to consider.

Product characteristics

When selecting a label material, it’s essential to consider the specific characteristics of your product. Two key factors to focus on are:

Environmental Exposure

Take into account the conditions your product will encounter, such as moisture, heat, or cold. 

For products exposed to these elements, synthetic materials like BOPP labels or vinyl labels are excellent choices. They provide superior resistance to moisture and can withstand temperature variations, ensuring your labels stay intact and legible.

Surface Texture

Consider the texture of your product’s packaging surface. 

  • For smooth surfaces, clear labels are a great option as they seamlessly blend with the packaging, creating a sleek and professional appearance. 
  • For rough or textured surfaces, kraft labels with their adhesive strength and organic look can provide a secure and visually appealing solution. 

Choosing the most suitable label material type for your product characteristics, ensuring your labels not only look great but also withstand the unique demands of your product’s packaging.

Rectangle Sheet Labels 3

Label application requirements

Another important factor to consider when choosing label materials is the label application process itself.

Determine whether the labels will be applied by hand or using a machine. 

For hand application, materials like clear labels or kraft labels with a standard adhesive backing are user-friendly and easy to apply. 

For machine application, consider materials specifically designed for high-speed application, such as BOPP labels or coated paper labels. If you want to explore more about label application systems, check out our article on “3 Types of Label Application Systems” for detailed information on various application methods. 

Branding and aesthetics

When selecting label materials, it’s essential to consider how they contribute to your branding and overall aesthetic appeal. 

You may want to read related blog posts: Choose your perfect label colors or 45+ great label font suggestions to match your brand’s personality.

Consider the color palette and design elements of your brand. 

  • Synthetic materials like BOPP labels or vinyl labels offer excellent printing capabilities, allowing vibrant and high-resolution graphics to be showcased. 
  • Foil labels can add a touch of elegance and shine with metallic or holographic finishes. 
  • If you prefer a natural and rustic look, kraft labels with earthy tones can align perfectly with your brand’s identity. 

The texture and finish of the label material type can enhance the visual appeal of your packaging. 

  • Clear labels provide a sleek and minimalist look, allowing the product to take center stage.
  • Foil labels create a luxurious and eye-catching effect. 

Balancing Cost and Quality

It’s crucial to find the right balance between cost and quality in your perfect label material type.

Take a close look at your budget and determine the amount you can allocate for label materials.

While it’s tempting to go for the cheapest option, remember that quality plays a vital role in the overall success of your product. Look for cost-effective materials that still meet your requirements in terms of durability, aesthetics, and branding. 

Besides, think about the lifespan of your product and how long the labels need to remain intact and legible. 

Investing in durable label materials, such as synthetic options like BOPP labels or vinyl labels, can ensure that your labels withstand environmental factors and maintain their quality over time. 

These wise considerations can save you from costly label replacements or customer dissatisfaction due to worn-out labels. 


Choosing the right label material for your product packaging is a critical decision that impacts both aesthetics and functionality. Remember to consider all the key factors above before any decisions about label material types enhances your product’s appeal and durability. 

For a comprehensive selection of label options and further guidance, visit our website to explore the wide range of materials available. Additionally, don’t forget to check out our other informative blogs here. We’re sure that they’ll provide you with valuable tips for selecting the perfect stickers and labels to elevate your brand.


About Aaron Miller

Meet Aaron Miller - the master of all stickers and labels types available at CustomAny! With the most in-depth knowledge across our product range, Aaron is your go-to for insightful articles. If you are seeking strategic tips for using stickers in your own business, he also is here to provide you with valuable insights to elevate your brand. Stay tuned for Aaron's articles, your shortcut to the right decisions in incoporating our custom stickers and labels.