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Guerrilla Marketing & Guerrilla Stickers: 5 things to know for a Successful Campaign

Guerrilla Stickers in Marketing

Guerrilla marketing is all about creativity, innovation, and unconventional strategies to promote your brand or product. Stickers have been a popular tool in guerrilla marketing for years, and for good reason. They are low-cost, easy to distribute, and can reach a wide audience. In this article, we’ll discuss about the role of guerrilla stickers in marketing, their benefits, successful campaigns, plus some tips and legal considerations to help you create a successful guerrilla campaign with stickers. Now, let’s explore!

1. Stickers in Guerrilla Marketing

Custom stickers have become a popular and effective tool not only in marketing but especially in guerrilla campaigns. They are a non-traditional approach that seeks to engage audiences in unconventional ways. Now we will take a closer look at the definition of guerrilla marketing and the role of guerrilla stickers in these unique campaigns.

Definition of guerrilla marketing

Guerrilla marketing is a type of marketing strategy that focuses on creating unconventional and low-cost marketing tactics to promote a product, service, or brand. The goal of guerrilla marketing is to create a buzz or generate interest through creative and unexpected methods that reach a large audience without spending a lot of money on traditional advertising methods. It often involves using social media, street art, flash mobs, and other non-traditional tactics to get people talking about a brand or product. The ultimate aim of guerrilla marketing is to increase brand awareness and ultimately drive sales.

How stickers can be used in guerrilla marketing

Stickers can be used in guerrilla marketing
Stickers can be used in guerrilla marketing

Stickers are a popular tool used in guerrilla marketing campaigns due to their versatility, affordability, and ability to grab attention. They are used in guerrilla marketing in variety ways, including:

  • Branding: Custom guerrilla stickers are designed to incorporate a company’s branding, logo, or message. By distributing branded stickers in public places, businesses can raise brand awareness among a wider audience.
  • Street art: Using stickers is a way to create street art, which is a popular form of guerrilla marketing. By sticking creative and eye-catching designs in public places, businesses generate buzz and interest around their brand or product.
  • Product promotion: Guerilla marketing stickers can also be used to promote specific products. For example, a coffee company may distribute guerrilla stickers that look like coffee cups to promote a new flavor or blend.
  • Social media: Stickers with social media handles or hashtags encourage people to engage with a brand online. By posting photos of the guerrilla stickers on social media and using the hashtag, users can participate in a larger conversation and share the brand’s message with their followers.
  • Guerrilla giveaways: Stickers can be used as part of a guerrilla giveaway, where businesses give away branded guerrilla stickers or merchandise to create goodwill and positive associations with their brand.

Overall, custom stickers are generally affordable, easy to distribute, and have the potential to reach a wide audience, making them a popular tool for businesses looking to make a splash with their marketing campaigns.

2. Benefits of using stickers in guerrilla marketing

Stickers are an effective tool for guerrilla marketing campaigns, offering a range of benefits for businesses looking to connect with their target audience in unconventional ways. Some of the top benefits of using stickers in guerrilla marketing are:

  • Low-cost and high-impact: Stickers are a low-cost marketing tool that can have a high impact. They are affordable to produce, and their creative designs and messaging can catch the attention of potential customers.
  • Easy to distribute: It’s easy to distribute guerrilla stickers, as they can be handed out at events, left in public places, or mailed to customers. This ease of distribution makes it possible to reach a large audience quickly and efficiently.
  • Can reach a wide audience: You can place guerrilla stickers in public areas, such as bus stops, coffee shops, or street poles, where a diverse range of people can see them. This means guerrilla stickers have the potential to reach a wider audience than other marketing tools.
  • Can be customized and creative: Stickers can be customized to include a brand’s logo, message, or graphics, making them a versatile tool for guerrilla marketing. Creativity is key when it comes to designing guerrilla stickers, as they need to stand out from other stickers and grab the attention of potential customers.

3. Examples of successful sticker guerrilla marketing campaigns

A great example of guerrilla marketing is the Sopranos campaign. In 2006, it can be said that one of the most watched TV shows is “The Sopranos“. HBO cleverly employed yellow taxis in New York City to advertise its final season. The campaign included a bumper sticker and an eye-catching fake arm protruding from the taxi’s trunk. The arm, cleverly disguised as a lethal mobster, did not fail to attract notice. And the bumper stickers did not fail to provide important information to the crowd.

A bumper sticker is used in Sopranos campaign
A bumper sticker is used in Sopranos campaign

4. Tips for using stickers in guerrilla marketing

Using stickers in guerrilla marketing can be an effective way to create brand awareness and engage with audiences in a memorable and unconventional way. However, simply slapping a sticker on a surface may not be enough to achieve the desired impact. To make the most of this marketing tool, there are 4 tips for you to consider:

  • Choosing the right design and message: The design and message of your guerrilla sticker are crucial in capturing people’s attention and creating a lasting impression. Make sure the design is visually striking, easy to read, and reflects the personality of your brand. The message should be concise and memorable, while also conveying the benefits of your product or service.
  • Identifying strategic locations for distribution: To get the most out of your sticker campaign, you need to identify strategic locations for distribution. Look for places where your target audience is likely to be, such as busy street corners, popular coffee shops, or public transportation hubs. Make sure to obtain permission from property owners before placing guerrilla stickers on private property.
  • Maximizing exposure through social media and word-of-mouth: Social media and word-of-mouth can be powerful tools in promoting your sticker campaign. Encourage people to take photos of your stickers and share them on social media using a specific hashtag. You can also incentivize people to share your guerrilla stickers with friends or offer discounts or promotions to those who take a photo with your sticker and post it online.
  • Tracking and measuring the success of your sticker campaign: It’s important to track and measure the success of your sticker campaign to determine its effectiveness. Set specific goals, such as the number of guerrilla stickers distributed or the increase in website traffic, and use analytics tools to track your progress. To maximize your outcomes, adjust your strategy as necessary.
Social media can be powerful tools in promoting your sticker campaign
Social media can be powerful tools in promoting your sticker campaign

5. Potential drawbacks and legal considerations of using stickers in guerrilla marketing

While stickers can be a fun and effective tool for guerrilla marketing campaigns, it’s important to consider the potential drawbacks and legal considerations before using these sticker marketing ideas, including:

  • Risks of vandalism and property damage: While guerrilla stickers can be a great way to promote your brand, they can also be seen as a form of vandalism by property owners and law enforcement. Placing guerrilla stickers on private property without permission can result in fines or legal action, and can damage the property itself.
  • Legal issues surrounding public space and property ownership: The use of public spaces for advertising purposes can also raise legal issues. Different cities and municipalities have different laws and regulations regarding the use of public spaces for commercial purposes, and it’s important to research and comply with these laws to avoid legal issues.
  • Environmental impact: Guerrilla stickers can also have an environmental impact if they are not disposed of properly. Some guerrilla stickers are made from materials that are not biodegradable and can harm the environment if they are not disposed of properly.
  • Negative impact on brand image: If stickers are placed in inappropriate or offensive locations, it can have a negative impact on your brand image. Make sure to choose locations that are appropriate and reflect the values of your brand.

Thus, there are potential drawbacks and legal considerations that should be taken into account when using stickers for guerrilla marketing. Be sure that you are mindful of property ownership and public space regulations, minimizing the environmental impact of guerrilla stickers, and avoiding offensive locations to promote your brand without causing harm or legal issues.


Stickers are a versatile and effective tool in guerrilla marketing, offering a low-cost and high-impact way to promote your brand or product. Now we’re sure that you have enough knowledge to carefully choose the design and message for your guerrilla stickers, and identify strategic campaigns for your guerrilla marketing. By taking these mentioned factors above into account and following best practices, you definitely create memorable and impactful impressions, thus generating buzz and drive results.


About Aaron Miller

Meet Aaron Miller - the master of all stickers and labels types available at CustomAny! With the most in-depth knowledge across our product range, Aaron is your go-to for insightful articles. If you are seeking strategic tips for using stickers in your own business, he also is here to provide you with valuable insights to elevate your brand. Stay tuned for Aaron's articles, your shortcut to the right decisions in incoporating our custom stickers and labels.